Three online marketing strategies new websites must follow
Setting up a website and maintaining it is no walk in the park. There’s initial brainstorming, choosing which colour scheme you want to use, choosing which widgets go with your product/service or which images to use for your home page etc. Once you have gone past these stages and are ready to launch your website it is imperative to understand that just having a website live is nowhere near enough to get you found online by your intended audience. You have to remember that you are competing with millions of other websites for search engine rankings after all the majority of website traffic for the majority of businesses comes via search engines with Google being the largest. For example you are looking for professional translation services, you most likely will go to a search engine and type your key word and choose which translation agency to go with based on the results you find. Even via word of mouth often times people will browse your website before actually contacting you making your website a powerful first impression for your potential clients.
Below are three must follow online marketing activities you will need in order to rank well online and maximise your website success potential.
Blogging
When it comes to blogging many people have this misconception that blogging is just for individuals who write about their life experiences and occasionally review products they have somehow either received for free or they have been paid to advertise. Well that’s not the case; if you look at most websites they will have a section that states blog or news. This section can allow you to elaborate on your business activities and keep your customers informed on industry news highlighting your know-how of market trends. Blogging allows you to produce high quality content which is a key player for search engine rankings today.
Social media
Well social media is not just for the Kardashian brand although they are one of the most if not the most popular figures on social media amassing more than 250 million followers between their social media accounts. Social media is a high ranking factor for search engines and is a must to get your business active on Facebook, Twitter, Instagram, YouTube and more. These platforms are a great tool to share your website content to reach a wider audience.
Email marketing
When it comes to email marketing many people frown upon this type of strategy because of the bad rep this activity has achieved over the years. Let this not put you off as doing this right can increase your business returns. When you decide to perform email marketing you need to be clever about your approach. One way to do this is to link your other online activities to your email marketing so as to emailing people who have actually shown an interest in your product/service. We all receive junk mail at least several times a day however some so called junk mail is actually relevant to us and we end up reading on and sometimes even doing further research and purchasing a product or making use of the advertised service.
Image by: Sean MacEntee
