Why you must not overlook language translation services to boost international sales
Doing business internationally in present times is something that can be easily done providing you have the medium to reach your target market, have the channels to distribute your products or the means to deliver your services. With the likes of social media platforms such as Instagram and Twitter continuing to be top branding and advertising platforms which are not only free but can each put you in front of 700 million active monthly users on Instagram and around 317 million active users on twitter respectfully.
Gone are the days when big top brands with hefty budgets had almost the entire market share in a multitude of industries which could have been attributed to lack of choice from the consumer. With things having shifted drastically over the years and there is no sign of this slowing down. Take for instance the local bakery or vintage clothes store in your local area whereas before they would have been limited to their local area and relied on word of mouth to advertise their products however today at the click of a button, with a good social media and internet marketing strategy they are able to place themselves amongst the big names in the industry and give themselves a fighting chance to gain market share.
In addition with shipping companies like DHL, UPS and FedEx shipping to nearly every corner of the world you can guarantee not only to get in front of people who are searching for your products but to also be able to deliver you products to them in a speedy way.
With more and more people choosing to skip the hustle and bustle of having to go to a store to shop and as technology continues to shape the way in which people shop online, many companies are taking advantage of this opportunity by upgrading their e-commerce platforms and taking advantage of language translation services.
With many free tools such as Google translate which is able to convey your website content into another language at the click of a button this will surely lead to more sales? Well that is something that in theory works but marketing managers need to be careful about using automated translation tools when it comes to reaching an audience who does not speak your language.
It is therefore imperative to use a professional translation agency. Although the likes of Google translate will translate your content word for word the lack of human touch can misinterpret your message altogether and not only prevent you from gaining new customers but could easily result in you losing existing customers who may no longer trust your brand. Adding translation services to your marketing budget will yield results especially if your product or service is in demand on an international scale.
Many reports have showed that people prefer to shop in their native language and studies by Common Sense Advisory found that more local language content on a website lead to a greater likelihood of purchase.
If you require translation or localisation services you can contact Exchange Lingo today to discuss your needs.
Image by: Robert Scoble on Flickr
