3 ways to boost your marketing activities

The business market is a very competitive place to be whether you operate in the tourism  industry or legal sectors many businesses find themselves constantly trying new ways to differentiate themselves and stand out from the crowd and this can be a challenge at times. There are many ways in which businesses can reach their target market some of which are highlighted below.

1. Invest in a good website

This is by far one of the most effective ways of marketing your business especially if you aim to reach an audience outside your local community. A website today must be fully functional and mobile friendly as more and more people use their Smartphone’s when it comes to their online activities. Most Smartphone’s have the ability to give users the chance to download apps whether it is banking apps or news apps. Ensuring your site is mobile responsive or even taking it to the next level where you can create an app for your service will ensure you are ahead of the competition as not only will you rank better in search which will ensure you are visible to a wider audience but you also will be able to monitor online behaviour for your audience and adapt your marketing strategy accordingly.

2. Use professional translation services

With many consumers more comfortable purchasing in their own language this is a part of your marketing mix worth tapping into. Take for example you are an English tourism agent who helps people book holidays and tours. If you aim to target more people in China it may be worthwhile you investing in professional Mandarin translation services as this is likely to boost your enquiries allowing you to achieve more sales. Often times people look at translation services as too costly but forget to see past the greater benefits this may have on their marketing.

3. Actively use social media

We all know that in 2017 social media is not just some cyberspace platform where teenagers and twenty-something’s get to showcase their ‘perfect lives’ go on rants or snoop on others! Many businesses ranging from large corporations to small companies and freelancers have been tapping into the benefits of social media. With a chance to reach millions of users on a daily basis surely it is a no brainer that you can benefit from increased brand awareness and the ability to get your products and services in front of your intended audience without sitting and waiting for them to find you.

These are just a handful of ways in which your business can reach a wider audience. There is plenty of information online which goes into depth and can all be found by a simple Google search. Sites like Search Engine Watch and Moz provide a great staring point.

What other methods would you recommend?

Image by: Brisbane City Council